Start with the offer
The entry question depends on the product or service, customer group and route to market. A clear scope makes it possible to examine demand and the competitive context together.
Study the route
Possible routes may include direct sales, a distributor, a local partner, a platform or a staged approach. The report should compare options against the client’s capabilities and goals.
State what needs validation
Public research can narrow the choices, but some questions need direct validation. A useful report makes those next questions visible instead of presenting uncertainty as certainty.